Most designers learn how to create. Few learn how to sell.
ISC covers pricing, production, wholesale strategy, retail relationships, and distribution: the business side most designers never learn. You come out able to build a brand that's creative and makes money.
Curriculum Overview
Episode 1:
Fashion Wholesale Foundations
Understand the role of wholesale in building a fashion brand. Learn how retailers contribute to visibility, credibility, and growth — and how independent designers can approach wholesale strategically.
Episode 2:
Pricing, Margins & Brand Positioning
Learn how to price your product with clarity and confidence. This episode covers wholesale markups, profit margins, cost structures, and how pricing supports your brand positioning.
Episode 5:
Sales Materials & Buyer Presentation
Learn how to present your brand professionally. This includes developing line sheets, lookbooks, and brand materials — as well as how to communicate your collection effectively to buyers.
Episode 6:
Payment Terms, Shipping & Consignment
Understand the financial and logistical side of wholesale. Learn about deposits, net terms, shipping responsibilities, and how to navigate consignment agreements.
Episode 9:
Distribution Channels & Strategic Growth
Understand how to balance wholesale, direct-to-consumer, and other distribution channels. Learn how to expand intentionally without overextending your brand.
Episode 10:
Building & Maintaining Buyer Relationships
Learn how to establish and maintain strong relationships with buyers through communication, professionalism, and long-term partnership thinking.
Episode 3:
Seasonality, Categories & Collection Strategy
Navigate the fashion calendar and understand how to structure collections. Learn how to balance categories, approach seasonal drops, and build collections that align with buyer expectations.
Episode 4:
Market Schedules & Production Timelines
Gain clarity on how production timelines align with market schedules. Understand key industry moments and how to prepare your brand for timely delivery and consistent operations.
Episode 7:
Brand Identity, Consistency & Community
Explore how strong brands are built through consistency and trust. Learn how to maintain a cohesive identity while building a loyal customer base and long-term brand recognition.
Episode 8:
Understanding Retailers & Store Types
Learn the differences between boutiques, department stores, online retailers, and alternative retail spaces — and how to identify the right partners for your brand.
