About
ISC (Imaginative Sales Channel) teaches the business side of fashion that design school often leaves out.
Through digital courses, consulting, and a three-book series, we give independent designers practical frameworks for building brands that can grow: positioning, pricing, collection structure, wholesale, and distribution.
ISC doesn't gatekeep this knowledge. We'd rather designers have it early than learn it through expensive mistakes.
Sabrina Reales
Sabrina has more than 15 years in luxury and advanced contemporary wholesale and retail, with experience alongside brand executives at Helmut Lang, Maison Margiela, Dover Street Market, and EDUN. She's managed teams, opened flagship stores, and launched both online and brick-and-mortar sales channels, producing launch events and pop-ups in Paris, New York, and Miami. In 2023, she founded Sel • Aer Studio, a brand development agency guiding designers through design, brand, and multi-channel sales strategy, which she continues to run alongside ISC.
Karina Trofimova
Karina has spent over a decade in brand development and wholesale, focusing on market entry strategy, working alongside brands including GANNI, Reike Nen, OpéraSPORT, and LAAGAM. Some of her retailer relationships include SSENSE, Bergdorf Goodman, Revolve, Shopbop, Dover Street Market, Nordstrom, BNTO, and more. She's also brought brand building work to the public with pop-ups at a gallery in Chelsea, collaborating with art curators to put brand awareness where commerce meets culture. Most of that work runs through HAUS INCUBATOR, built around three pillars: brand architecture, strategy, and market development.
